FRED. beauty food art is a combined salon, restaurant and art gallery in Halifax's north end. Opening in 2004, Fred Connors created an affordable luxury destination where everyone deserves to feel beautiful.

Partnering with community organizations to bring more awareness to the need of individuals and organizations serving the neighbourhood allowed FRED. to expand its brand profile to include socially conscious as well as affordable luxury, making a commitment to allow the brand, products, services and the experience they offer, available to everyone. FRED. actively supports his local community; allowing it to prosper while maintaining the vital social/cultural mix which has defined Halifax's north end.